DEPLOYTOUR establishes a shared infrastructure for tourism data across Europe, enabling secure and trusted data exchange between public and private stakeholders. The project focuses on building both the technical infrastructure and governance framework needed to support data sharing at scale, while testing real use cases across multiple regions.

By connecting stakeholders and enabling data-driven collaboration, it supports a more coordinated and resilient tourism ecosystem. Pleiades leads the Syros use case in Greece, focusing on diversifying tourism through the digitisation of cultural heritage, creating immersive experiences and improving access to key sites.